Q:
Does our logo look tired? Can you tell us how we should update it? Is the orange still relevant? Is the typeface dated? Is the icon working?
A:
If we answered these questions before asking many more first, we would be referencing our ideas of what is valuable, relevant, and interesting. Those answers would be about us, not about you, your customer or the true value you represent and therefore, they would be wrong.
If that was our process, we recommend you fire us.
Your questions need answers that come from looking more deeply at who you want to have a conversation with. Who do you serve? How do you serve them? What is the most important way that your service improves their life? How are you serving them vs. the competition? What insights and additional questions come from asking these questions? And so on.
The answers can reveal which services your customers need and value, and which may need to change, a little or a lot, to better meet customer’s true needs and practices as well as revealing clues as to the best way to speak to your customer so that they can hear you.
The world changes with ever-increasing speed. Thus, the way you talk to people, the reasons you think they work with you or buy from you and the narratives and media channels you use all benefit from consistent, periodic evaluations.
Pop Quiz
Who is using your product? What are their 3 biggest stressors daily?
Why and how do your customers choose and use you?
What are you doing now that positively impacts your customers lives that your competitors are not?
And how is that message reaching your customer?
If you haven’t considered these questions in a while, we can help you through the process.
And from there, we can talk about the color of your logo.
At Seed Agency, we help clients navigate their brands through an ever-changing landscape of customers, behaviors, media platforms and data. If you need a partner in better navigating toward your own north star, we are here to help.
