What does is mean to “help brands be their best inner selves” once the brand positioning is set?

Your Brand Isn’t Just External — It Lives Inside, Too

There’s a powerful overlap between brand strategy, company culture, and team energy. Once a new brand positioning is in place, it’s only as effective as the people and systems that bring it to life.

A successful brand must operate on two fronts:

  • Externally, to attract and engage customers
  • Internally, to align, energize, and empower the team

Here are three slightly unconventional ways to foster creativity, clarity, and stronger internal culture—whether it’s just you, or you + many:


1. Host a “Terrible Ideas” Summit
When you’re up against a tough challenge, make space for the bad ideas first. This helps dismantle internal pressure, invites quieter voices into the room, and often surfaces early-stage sparks that—given time and support—evolve into something remarkable.


2. Throw a Framing Party
Every interaction sends a message. In structured environments, we rely on briefs and check-ins to stay aligned. But in our day-to-day moments, we often operate unconsciously—bringing stress, distraction, or unspoken emotion into the room.

A framing party is a simple reset. Before your next interaction, ask yourself:

  • What mindset am I walking in with?
  • What impact do I want to have?
  • What’s the story I’m telling with my presence?

That brief moment of awareness can dramatically shift how you show up—and how others respond.


3. Pause for Better Ideas
Great ideas don’t usually show up in brainstorms or meetings. They surface later—while driving, folding laundry, walking the dog.

The process looks like this:

  • Define the challenge
  • Get curious
  • Gather input—research, conversations, exploration
  • Then pause

That pause is essential. When your brain is full, rest lets it connect the dots in unexpected ways. It’s not magic—it’s neuroscience. Capture what comes, whether in a notebook, voice memo, napkin, or sticky note.


What practices have helped you or your team stay grounded, energized, and creative? We’d love to hear how you build culture from the inside out.

Our approach to creating relatable brands for our clients.

Q:

Does our logo look tired? Can you tell us how we should update it? Is the orange still relevant? Is the typeface dated? Is the icon working?

A:

If we answered these questions before asking many more first, we would be referencing our ideas of what is valuable, relevant, and interesting. Those answers would be about us, not about youyour customer or the true value you represent and therefore, they would be wrong.

If that was our process, we recommend you fire us.

Your questions need answers that come from looking more deeply at who you want to have a conversation with. Who do you serve? How do you serve them? What is the most important way that your service improves their life? How are you serving them vs. the competition? What insights and additional questions come from asking these questions? And so on.

The answers can reveal which services your customers need and value, and which may need to change, a little or a lot, to better meet customer’s true needs and practices as well as revealing clues as to the best way to speak to your customer so that they can hear you.

The world changes with ever-increasing speed. Thus, the way you talk to people, the reasons you think they work with you or buy from you and the narratives and media channels you use all benefit from consistent, periodic evaluations.

Pop Quiz

Who is using your product? What are their 3 biggest stressors daily? 

Why and how do your customers choose and use you?

What are you doing now that positively impacts your customers lives that your competitors are not?

And how is that message reaching your customer? 

If you haven’t considered these questions in a while, we can help you through the process.

And from there, we can talk about the color of your logo.

At Seed Agency, we help clients navigate their brands through an ever-changing landscape of customers, behaviors, media platforms and data. If you need a partner in better navigating toward your own north star, we are here to help.