Frequently we are asked, “What is Seed Agency’s process? How do you work?”
In answer, we share a narrative of the steps we take, successfully working through a project from point A to point Z.
But since the most recent share, the question remains in my mind, some part of me not satisfied. “Why?” I wondered, “Can my mind not let this go?”
And thus, I walked, I talked with team members and current clients, a past client, a smart neighbor. I might also have had too many cups of coffee and bars of chocolate while pondering.
The question is like someone asking, “How do you walk?”
Because our process of creating a new brand or reimagining an existing one has been honed over years of doing. But not thinking about or articulating the doing outside of the vernacular and jargon we toss around in the office, or in Zoom calls. We began to rethink how to articulate how we see our process. We added and subtracted. Putting down initial ideas, building on those, or taking away, adding more in again, sculpting, then stepping away.
By stepping back, viewing the question from a metaphoric 30,000 feet across a variety of industry categories, client types, not to mention personalities, a new view emerged.
We have our core approach, which is structured, methodical, tried and tested, but depending upon the client and the project, the approach is like a stretchy net, a structure that can be wielded to accommodate the needs of the client we are working with and the problem we are working to solve. It is structured and it is flexible. It is somewhat different in form and experience for every client and project we encounter. Like any relationship-based activity, the dynamic is slightly different every time. But good different.
The most important part is that our process is proven. As evidenced by the success of countless projects small and large, we create greater awareness, engagement, and ultimately value for our clients. For that, we are grateful, gratified, but also, just because, excited to experience the evolution of the process as we continue to be challenged by our clients and ourselves.
