So… how do you work?
It’s a question we’re asked often at Seed Agency. And usually, we respond with a step-by-step breakdown—point A to point Z—of how we move through a project. It’s accurate. It’s effective. But lately, the question has lingered in my mind, like something unresolved.
Why does it feel like there’s more to say?
So I walked. I talked—with team members, clients past and present, even a particularly insightful neighbor. I may have also consumed too much coffee and a questionable number of chocolate bars. But the question stuck with me because it’s a little like asking, “How do you walk?”
Our process has been shaped by years of doing. It’s ingrained. Natural. We move through discovery, strategy, creative, and execution like we’ve done it a hundred times—because we have. But articulating it without slipping into industry jargon? That took a step back.
When we zoomed out—across industries, clients, and categories—a new metaphor emerged.
Our process is like a flexible framework: structured, intentional, and time-tested, but also adaptable. A stretchy net, built to hold the shape of whatever brand challenge we’re solving. Because every client is different. Every team dynamic, every problem, every opportunity—unique. That’s what keeps it interesting.
What doesn’t change is the outcome: Clarity. Connection. Value. We’ve helped reposition legacy brands, launch bold upstarts, and breathe new life into businesses ready to evolve. And through it all, we’re not just refining brands—we’re refining the process itself.
It keeps growing, just like we do.
