Frenemies: Disruption & Opportunity

The ground is moving.

It’s easy to look at the state of the world today and feel like things are blowing up everywhere. Media practices and outlets, politics, social behaviors, language, medicine, education, transportation, the list is endless. So many of the things we know are being challenged, disrupted or are quickly becoming obsolete, replaced by new practices, thinking, beliefs, and beings – sentient or not.

Change, die, hide, medicate.

To many people, this is cause for outcry. Change, unless you are the catalyst, is unwelcome. Over time, whether you want to or not, you adjust, adapt and at times become an advocate for a new way of doing or thinking. And then just as you have adapted something changes again, and again.

So do we view this current state of seemingly ubiquitous disruption with terror and panic? Do we hide under our beds? Or invent a stronger cocktail?

Find your possible, your inner Elon Musk.

Or do we open up, invite it in, and get curious? Can we recognize and dismantle fixed mindsets and explore what new opportunities lie beyond our comfortable idea of how things work? Can we disrupt ourselves for a moment and look into the new open spaces that disruption creates to discover new solutions for ourselves, our workforce, customers, and clients?

What is being done now that can be done better? What can we invent and refine? What kind of positive change can we make out of the messes and mistakes that are bound to happen along the way?

At Seed Agency, we help clients navigate their brands through an ever-changing landscape of customers, behaviors, media platforms and data. If you need a partner in better navigating toward your own north star, we are here to help.