Melanie Monteiro has been part of the Los Angeles ad scene for nearly 20 years. A freelance copywriter for top agencies such as DDB, TBWA/Chiat Day, David and Goliath, Grey Worldwide and Dailey & Associates, she’s created national television, radio and print campaigns for Mitsubishi, BMW, Kia Motors, California State Lottery, Activision, Atari, PetsMart and Epson. She’s also a voiceover artist, lending her voice to national TV and radio spots for Panda Express, Westfield Shoppingtowns, even a top-ten rated Superbowl spot for Ameriquest. In addition to working on exciting projects for Seed, Melanie might be found raiding a pot farm in Angola, swimming with whale sharks in Western Australia or hiking through Papua New Guinea with a local wearing nothing but a gourd and a big smile.
In addition to advertising and traveling, Melanie also has a passion for dogs. Her first book, The Safe Dog Handbook, was released in 2009 and has received raves from the likes of Ellen DeGeneres and Dean Koontz as well as respected animal professionals such as VPI Pet Insurance, PetsMart Charities and the Veterinary Emergency Funding Mission.
Melanie Monteiro
What does is mean to “help brands be their best inner selves” once the brand positioning is set?
Your Brand Isn’t Just External — It Lives Inside, Too There’s a powerful overlap between brand strategy, company culture, and team energy. Once a new brand positioning is in place, it’s only as effective as the people and systems that bring it to life. A successful brand must operate on …read more +
Yay change! Your DIY Brand Audit Starts Here.
Embracing Change: A Strategic Reset Guide “Change is the only constant.”So said Heraclitus, the Greek philosopher. His sandals may not be trending now, but his thinking still is. This guide is designed to help you embrace change and transform insights into a smarter, sharper marketing plan. How to Use This …read more +
On being a horrible branding client.
Ralph Waldo Emerson said, “We learn something new everyday.” I agree. Today I have learned that I am a horrible client. Why? Read on, dear friend. When working with clients to build or rebuild brands, we start with a workshop to discover everything we can about where our client is …read more +