Melanie Monteiro has been part of the Los Angeles ad scene for nearly 20 years. A freelance copywriter for top agencies such as DDB, TBWA/Chiat Day, David and Goliath, Grey Worldwide and Dailey & Associates, she’s created national television, radio and print campaigns for Mitsubishi, BMW, Kia Motors, California State Lottery, Activision, Atari, PetsMart and Epson. She’s also a voiceover artist, lending her voice to national TV and radio spots for Panda Express, Westfield Shoppingtowns, even a top-ten rated Superbowl spot for Ameriquest. In addition to working on exciting projects for Seed, Melanie might be found raiding a pot farm in Angola, swimming with whale sharks in Western Australia or hiking through Papua New Guinea with a local wearing nothing but a gourd and a big smile.
In addition to advertising and traveling, Melanie also has a passion for dogs. Her first book, The Safe Dog Handbook, was released in 2009 and has received raves from the likes of Ellen DeGeneres and Dean Koontz as well as respected animal professionals such as VPI Pet Insurance, PetsMart Charities and the Veterinary Emergency Funding Mission.
Melanie Monteiro
What does is mean to “help brands be their best inner selves” once the brand positioning is set?
There is an important overlap between brand strategy, culture, and team management. Once a new brand positioning is established, it’s only as good as the structures and people who integrate and practice it. A fully functioning brand needs to work on the outside, for your customers, and on the inside, …read more +
Yay change! Your DIY Brand Audit Starts Here.
“Change is the only constant.” Said Heraclitus, the Greek philosopher. His wardrobe might not still work today but his thinking is spot on. This guide is intended to help you embrace change and leverage your knowledge and goals into a more powerful and effective marketing plan. Take some time (we …read more +
On being a horrible branding client.
Ralph Waldo Emerson said, “We learn something new everyday.” I agree. Today I have learned that I am a horrible client. Why? Read on, dear friend. When working with clients to build or rebuild brands, we start with a workshop to discover everything we can about where our client is …read more +