Shoo For Good

the challenge.

Not long after Christy Hobart asked us to work with her to build the Shoo for Good brand the world was hit by the Covid-19 pandemic and temporarily shut down. We worked remotely and in Christy’s magical garden to build out an image library but once the world began to open up again, we had the opportunity to tell a bigger story.

the approach.

Photographer Shaun Fenn selected a model based on one of the customer profiles that Shoo wanted to reach, the woman who has spent her life building a career and a family and is now ready to see and experience the broader world. Traveling to exotic places is a life-changing experience. It can also involve bugs. Enter SfG wraps, providing chic and invisible protection against flying pests.

We were thrilled to brief Shaun and hand the reins to him fully for this shoot. He selected the model, Lisa Smith, a Crossfit champion, nutritionist, and all-around wonderful human. We love the authenticity that shines through these images. Regardless of your age or locale, there are few who wouldn’t want to join Lisa on this beach for a few minutes, hearing the surf, laughing with off-camera friends, and making time to just be.

Receive up to date news and information on brand trends and strategy.