the challenge.

Founded in 1998 by Matt and Maureen Trevisan, Linne Calodo’s name is synonymous with a bold, innovative approach to wine making that embraces the Paso Robles appellation and eschews the rigid traditions of the past. As the brand evolved since that time, the materials and storytelling that represented it needed to evolve as well, and each of these elements needed to work in concert with one another, across a variety of media channels in the print and digital landscapes.

the approach.

We dove into this challenge with a visit to the area to absorb the culture and see first hand Matt Trevison’s holistic and maverick approach to selecting land, nurturing crops, harvesting grapes and turning them into some of the most rare and delicious wines available in the world.

We brought our insights back to the studio and developed a comprehensive brand strategy to reposition Linne Calodo, guiding the creation of new communication and marketing elements through refreshed imagery, storytelling, and design. To bring the winemaking process to life, we collaborated with Los Angeles-based photographer Shaun Fenn, capturing its essence through a series of intimate shoots conducted over the span of a year.