Kelsi Dagger Brooklyn

the challenge.

Seed Agency was hired to work with the director of global online sales for Kelsi Dagger to develop the visual storytelling and creative content for online, and email marketing, each season.

The ongoing objective for the brand is to honor the shoes and the strong, urban city dweller they were designed for. With this in mind, we work with the KDB team of developers, product designers, photographers, and writers, to take raw material and tell a compelling and relatable story about the shoes and how life is pretty much better, when you’re wearing them. Whether at your WFH desk or in the actual office.


the approach.

Our discovery process began with a reintroduction to every relevant fashion brand in the landscape, from the most aspirational brands like Gucci and Yves Saint Laurent to modern innovators like COS and Rachel Comey. Once we were thoroughly steeped and dripping in the looks and feels of the moment, we got to work crafting an ownable personality and visual approach for Kelsi Dagger brand that could hold its own.

Around here we kind of have a thing for shoes, and fashion in general, so we are thrilled to have the opportunity to work on digital brand creative for a shoe brand like Kelsi Dagger.


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