Using Environmental Signage As A Welcome Mat

the challenge.

After three years of planning and construction, it was time for The Bloc, a 2.5 million square foot mixed-use destination in the heart of downtown Los Angeles, to invite the world in to enjoy new spaces, tenants, and experiences. Despite smart wayfinding signage that successfully directed users into the project by car or on foot, two new entrances on Flower and Hope, needed louder messaging to increase awareness and bring the community in.

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