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Yay change! Your DIY Brand Audit Starts Here.
“Change is the only constant.” Said Heraclitus, the Greek philosopher. His wardrobe might not still work today but his thinking is spot on. This guide is intended to help you embrace change and leverage your knowledge and goals into a more powerful and effective marketing plan. Take some time (we …read more +
On being a horrible branding client.
Ralph Waldo Emerson said, “We learn something new everyday.” I agree. Today I have learned that I am a horrible client. Why? Read on, dear friend. When working with clients to build or rebuild brands, we start with a workshop to discover everything we can about where our client is …read more +
How to make a brand resilient? Embrace change.
Around here we think a lot about change. Working with clients to create new iterations of products and brands, we are up to our elbows daily in looking at the process, and whys, the challenges, ways to make it more palatable, ways to inspire embracing the difference between where a …read more +