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the process.

How we work

We ask questions and listen to understand your vision, business goals and to define clear objectives and expectations for each project.

How we work

We conduct research to understand the needs and motivations of your desired customer vis a vis your product as well as the surrounding competitive landscape. We use the resulting insights to craft a well-differentiated and authentic brand platform, which we call your brand DNA.

How we work

We design clean, creative, strategically aligned messaging grounded in a simple yet powerful aesthetic across all media.

How we work

We launch content and use results in customer engagement and sales to hone strategy, messaging, and creative content going forward.

our capabilities.

branding & strategy

Stakeholder Alignment
Brand Strategy & Planning
Product & Service Naming
Brand Story Development
Co-Branding Initiatives

graphics & design

Logo & Identity Design
Brand Style Guides
DNA Books
Marketing Collateral

digital & social media

Digital Strategy
Web Development
Analytics
Digital Marketing Campaigns
Social Messaging Planning

advertising

Marketing Planning
Digital & Print Campaigns
Co-Branding Initiatives
Experiential Advertising

Marni Burns
Creative Strategist, Founder

Marni led her branding agency, SEED, with the simple insight that humans seek a feeling of connection to the people, places, and systems surrounding them — an approach that has proven vital to successful value creation. Before founding SEED, Marni created national advertising campaigns for hospitality, health and wellness, and consumer packaged goods clients such as Peninsula Hotels, Kaiser Permanente, Nestle, Whole Foods Market, and DirecTV.

She continues to support Art Center 100, a community-based group that raises scholarship funds for undergraduate and graduate students in all departments of Art Center College of Design in Pasadena.

Phil Glist
Creative Director/Copy

Phil Glist, Copywriter

Over a long career Phil has worked at some of the advertising world’s most creative agencies (Saatchi, Ogilvy, BBDO, among others). Most recently, he was a Creative Director at Team One, working primarily on luxury brands such as The Ritz-Carlton, St. Regis, Lexus and HSBC. At other times in his career, he worked on automotive accounts from Jaguar to Mazda, tech accounts from Apple to IBM, and many more. Back when awards were a thing, Phil’s work was recognized by the One Show, Communication Arts, Adweek’s Best Pro Bono Ads of the Year and the Beldings.

When not working, Phil enjoys writing and telling stories. He’s a frequent Moth storyteller and Moth Story Slam winner, and has taken Storytelling Workshops at Upright Citizens Brigade. Phil also does improv every week at Improv for the People in West LA. Despite these activities, Phil considers himself an introvert at heart.

Melanie Monteiro
Copywriter

Melanie Monteiro has been part of the Los Angeles ad scene for nearly 20 years.  A freelance copywriter for top agencies such as DDB, TBWA/Chiat Day, David and Goliath, Grey Worldwide and Dailey & Associates, she’s created national television, radio and print campaigns for Mitsubishi, BMW, Kia Motors, California State Lottery, Activision, Atari, PetsMart and Epson. She’s also a voiceover artist, lending her voice to national TV and radio spots for Panda Express, Westfield Shoppingtowns, even a top-ten rated Superbowl spot for Ameriquest. In addition to working on exciting projects for Seed, Melanie might be found raiding a pot farm in Angola, swimming with whale sharks in Western Australia or hiking through Papua New Guinea with a local wearing nothing but a gourd and a big smile.
In addition to advertising and traveling, Melanie also has a passion for dogs. Her first book, The Safe Dog Handbook, was released in 2009 and has received raves from the likes of Ellen DeGeneres and Dean Koontz as well as respected animal professionals such as VPI Pet Insurance, PetsMart Charities and the Veterinary Emergency Funding Mission.

Damjan Krajacic
Digital Development + UX

Damjan Krajacic

Damjan has the unique ability to bring a sense of logic and balance to the seemingly ephemeral world of design concepts and thinking. He can clearly see functionality as it relates to design and put the two together seamlessly in a neatly packaged structure. With an agile, acrobatic approach he orchestrates not only beautiful but highly intuitive and customer friendly digital experiences by leveraging consumer profiles and SEO expertise.

core team + collaborators.

Marni Burns
Creative Strategist, Founder

Phil Glist
Creative Director/Copy

Melanie Monteiro
Copywriter

Damjan Krajacic
Digital Development + UX

work together.

I love the process of thinking about, building, and growing brands alongside clients and collaborators. If you have a project or need support from a fractional marketing advisor, please reach out to me directly at marni@seedagency.com. I also welcome hearing from strategists, researchers, project managers, designers, and copywriters interested in partnering on future projects — feel free to share a bit about yourself and samples of your work.   ~Marni

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