Sherry Lane Place
the challenge.
Flooded with natural light and layered in rich, tactile materials, the transformation of Sherry Lane Place is unmistakable from the moment you step into the lobby.
This 300,000-square-foot, Class-A office tower sits at the heart of Preston Center—one of Dallas’ most sought-after neighborhoods. CBRE Investment Management engaged Seed Agency to reintroduce the property to the market, crafting a brand narrative that showcased both its striking physical evolution and a hospitality-driven service program designed to exceed modern tenant expectations.
the approach.
Seed Agency partnered with CBRE’s marketing leadership, brokerage, and on-site management teams to craft a brand strategy and positioning that emphasized the building’s distinctly elevated experience—something no other property in the area could match.
With the brand foundation in place, we collaborated closely with in-house teams to create a complete marketing toolkit, including a custom website, targeted email campaigns, a Brand DNA reference guide, and a suite of thoughtfully designed print materials.
