the challenge.

Awash in natural light and rich materials, the recent transformation of Sherry Lane Place is evident the moment you enter the lobby.

The building, a 300,000 square foot, class-A office tower in Preston Center, is located in one of Dallas’ most desirable neighborhoods.

Seed Agency was hired by CBRE Global investors to reintroduce Sherry Lane, telling the story of its physical transformation, as well as highlighting an unmatched hospitality-inspired service program.

the approach.

Seed Agency worked with CBRE marketing leadership, brokerage and on-site management teams to develop a brand strategy and positioning that highlighted the elevated experience unmatched by any other building in the area.

Once the initial brand approach was established, Seed worked with in-house teams to design a comprehensive marketing toolkit comprising website, email marketing, a brand dna book reference manual, and print collateral.