The Bloc Leasing Books
the challenge.
The brokers and marketing team for The Bloc had a mere sliver of time to grab the attention of leasing targets. They needed a tool that was visually impactful, loaded with specs, architectural plans and demographic data, and projected a vision of The Bloc’s value as a future retail destination, so potential tenants could download the big picture post haste.
the approach.
We realized that if we created something unexpected and compelling, potential tenants would feel an immediate desire to learn more. So we designed a book in a unique shape—more like a carefully crafted coffee table piece than a traditional leasing brochure. Its distinct format, rich with data and detail, sparked curiosity while conveying the atmosphere and world of The Bloc.
the results.
The project proved to be a powerful catalyst, drawing in high-profile, culturally innovative tenants who helped transform The Bloc into a vibrant, sought-after destination. What began as a bold repositioning strategy became a defining success story—turning a once-overlooked property into a thriving hub of creativity, commerce, and connection in the heart of downtown Los Angeles.
