Founded in 1998 by Matt and Maureen Trevisan, Linne Calodo’s name is synonymous with a bold, innovative approach to wine making that embraces the Paso Robles appellation and eschews the rigid traditions of the past. As the brand evolved since that time, the materials and storytelling that represented it needed to evolve as well, and each of these elements needed to work in concert with one another, across a variety of media channels in the print and digital landscapes.
We dove into this challenge with a visit to the area to absorb the culture and see first hand Matt Trevison’s holistic and maverick approach to selecting land, nurturing crops, harvesting grapes and turning them into some of the most rare and delicious wines available in the world.
We took what we learned, along with a couple of bottles of Problem Child, back to the office, and developed a brand strategy to reposition Linne Calodo and support the development of new communication and marketing elements using refreshed imagery, storytelling and design. We were thrilled to work with the incredibly talented photographer Shaun Fenn to capture the essence of the winemaking process, with a series of mini-shoots over one whole year.