the approach.

Around here we kind of have a thing for shoes, and fashion in general, so we are thrilled to have the opportunity to work on digital brand creative for a shoe brand like Kelsi Dagger and help define both an ownable and differentiated aesthetic pairing of client-generated imagery and promotional graphics for online content.

Our discovery process began with a reintroduction to every relevant fashion brand in the landscape, from the most aspirational brands like Gucci and Yves Saint Laurent to modern innovators like COS and Rachel Comey. Once we were thoroughly steeped and dripping in the looks and feels of the moment, we got to work crafting an ownable personality and visual approach for Kelsi Dagger brand that could hold its own.