Kelsi Dagger Brooklyn
the challenge.
Seed Agency collaborated with the Director of Global Online Sales at Kelsi Dagger Brooklyn to develop a distinct visual storytelling approach and seasonal creative content across digital platforms and email marketing.
Rooted in the brand’s mission to celebrate bold, urban individuality through footwear, our work helped evolve KDB’s digital presence with compelling, narrative-driven campaigns. We partnered with their internal teams—developers, product designers, photographers, and writers—to transform raw assets into stories that felt relatable, confident, and style-forward. The message was simple: life’s just better in great shoes—whether you’re working from home or navigating the city streets.
the approach.
Our discovery process began with a deep dive into the fashion landscape—analyzing everything from iconic legacy houses like Gucci and Saint Laurent to modern disruptors like COS and Rachel Comey. Immersed in the language, textures, and cultural cues of the moment, we set out to define a distinctive brand voice and visual direction for Kelsi Dagger Brooklyn—one that could confidently stand out in a saturated market.
As a team with a deep appreciation for fashion (and a particular soft spot for shoes), we brought both strategy and joy to the process—translating KDB’s bold, urban spirit into digital creative that felt current, expressive, and uniquely their own.
