What does is mean to “help brands be their best inner selves” once the brand positioning is set?
There is an important overlap between brand strategy, culture, and team management. Once a new brand positioning is established, it’s only as good as the structures and people who integrate and practice it. A fully functioning brand needs to work on the outside, for your customers, and on the inside, …read more +
Yay change! Your DIY Brand Audit Starts Here.
“Change is the only constant.” Said Heraclitus, the Greek philosopher. His wardrobe might not still work today but his thinking is spot on. This guide is intended to help you embrace change and leverage your knowledge and goals into a more powerful and effective marketing plan. Take some time (we …read more +
On being a horrible branding client.
Ralph Waldo Emerson said, “We learn something new everyday.” I agree. Today I have learned that I am a horrible client. Why? Read on, dear friend. When working with clients to build or rebuild brands, we start with a workshop to discover everything we can about where our client is …read more +
How to make a brand resilient? Embrace change.
Around here we think a lot about change. Working with clients to create new iterations of products and brands, we are up to our elbows daily in looking at the process, and whys, the challenges, ways to make it more palatable, ways to inspire embracing the difference between where a …read more +
Our Process + You = The Process
Frequently we are asked, “What is Seed Agency’s process? How do you work?” In answer, we share a narrative of the steps we take, successfully working through a project from point A to point Z. But since the most recent share, the question remains in my mind, some part of …read more +
2022 Planning: Gen Z by the Numbers
One of the most crucial aspects of content creation for any brand is knowing your audience. Once you know who your audience is, where they hang out and the challenges they face, you can create engaging content, and share it where your audience lives. Seems simple enough. But how well …read more +
Maintaining an on-brand message during a crisis.
Due to unavoidable built-in wiring that comes installed free in all humans, we will each at some point during a time of crisis, be overcome by the part of our nervous system that in an effort to protect us, shuts down everything we don’t need in an emergency. Despite how …read more +
Notes for young creatives starting out.
You like me, you really, really like me. I don’t think there is any better feeling in the world than feeling seen. The feeling when another person compliments you on something that you love doing. A little taste and I want more and my brain, as with jelly beans, will …read more +
Our approach to creating relatable brands for our clients.
Q: Does our logo look tired? Can you tell us how we should update it? Is the orange still relevant? Is the typeface dated? Is the icon working? A: If we answered these questions before asking many more first, we would be referencing our ideas of what is valuable, relevant, …read more +
Word of the moment: CONNECTION. What can you do about it?
As in fashion, home decor, art, and architecture, trends exist in the words brands use to talk about what they deliver. A notable promise ubiquitous today is the idea of a brand delivering “connection”. We are guilty of this as much as anyone, so let’s talk about what this really …read more +
Can I borrow your eyes for a moment? Using empathy to better understand and engage your ideal customer.
To win eyeballs you might want to first imagine they are yours. It’s very easy to look at perceived behavior and data, and project what people want. But it’s another thing to empathize with the experience of your key customers to better understand where they might be coming from and …read more +
Humans fail to fit into most standard settings. Why that’s good news for brands looking to connect.
Are you a small, medium, large, or…? Living in an industrialized world means that we are surrounded by systems that attempt to automate and simplify most activities, services, and products down to a basic set of options and settings. But nothing about you or your customer is a standard size. …read more +
Frenemies: Disruption & Opportunity
The ground is moving. It’s easy to look at the state of the world today and feel like things are blowing up everywhere. Media practices and outlets, politics, social behaviors, language, medicine, education, transportation, the list is endless. So many of the things we know are being challenged, disrupted or …read more +
Happy International Women’s Day to all.
In thinking about which women have been part of my evolution and success, in the many places I have lived, learned and worked, I have to share that in addition to the women who have been there, there are also many men. Men who alongside women, recognized my strengths, showed patience …read more +
Man plans. God laughs. Plan anyway.
They say that when man plans, God laughs. We find it wonderful to make people, and if possible deities laugh, so we plan. We also find that if we don’t plan, we are super busy all day, but in the end, find it hard to measure just what we accomplished with …read more +
How do users really experience your brand?
The repetition of traveling daily to one place, driving into the same building or walking into the same space can cause an unintended blindness to what is in front of and around us. Understandably, most people are moving through life, intently focused on the next action steps needed to achieve …read more +
Small opportunities to make big connections with customers.
How do you ensure that your brand and all that it stands for radiates out memorably to all who come in contact with you, your space, your services and your people? There are infinite touch-points to consider but let’s start with one that is easily overlooked: Passwords. When guests arrive, settle …read more +
How do we connect better?
As part of our series on connection, I asked Ben Woo, founder and managing partner at market research firm QC Strategy/Beamline Partners how we can connect better, and avoid common pitfalls? Here are 5 golden rules to stick by – let’s go! Put things in a language that your audience can …read more +
Using curiosity & storytelling to reconnect teams.
A brand may be working well on many fronts, but if there is conflict within an organization the brand will begin to suffer. Unresolved conflict within companies doesn’t stay put. It starts to perceptively leak outward and the result reflects negatively on the brand as a whole. With this in …read more +
