Humans fail to fit into most standard settings. Why that’s good news for brands looking to connect.

Are you a small, medium, large, or…? Living in an industrialized world means that we are surrounded by systems that attempt to automate and simplify most activities, services, and products down to a basic set of options and settings. But nothing about you or your customer is a standard size. …read more +

Frenemies: Disruption & Opportunity

The ground is moving. It’s easy to look at the state of the world today and feel like things are blowing up everywhere. Media practices and outlets, politics, social behaviors, language, medicine, education, transportation, the list is endless. So many of the things we know are being challenged, disrupted or …read more +

Happy International Women’s Day to all.

In thinking about which women have been part of my evolution and success, in  the many places I have lived, learned and worked, I have to share that in addition to the women who have been there, there are also many men. Men who alongside women, recognized my strengths, showed patience …read more +

Real stories: Confessions of a Barbie loving CEO.

I just opened my updated version of Word to see that it now offers pre-made resume templates designed by Moo. Brilliant bit of cross-promotion. But I cannot use Moo templates. I run a design and branding business. I’ve been to the Moo site and loved everything about it. The clean …read more +

Man plans. God laughs. Plan anyway.

They say that when man plans, God laughs. We find it wonderful to make people, and if possible deities laugh, so we plan. We also find that if we don’t plan, we are super busy all day, but in the end, find it hard to measure just what we accomplished with …read more +

How do users really experience your brand?

The repetition of traveling daily to one place, driving into the same building or walking into the same space can cause an unintended blindness to what is in front of and around us. Understandably, most people are moving through life, intently focused on the next action steps needed to achieve …read more +

Small opportunities to make big connections with customers.

How do you ensure that your brand and all that it stands for radiates out memorably to all who come in contact with you, your space, your services and your people? There are infinite touch-points to consider but let’s start with one that is easily overlooked: Passwords. When guests arrive, settle …read more +

How do we connect better?

As part of our series on connection, I asked Ben Woo, founder and managing partner at market research firm QC Strategy/Beamline Partners how we can connect better, and avoid common pitfalls? Here are 5 golden rules to stick by – let’s go!  Put things in a language that your audience can …read more +

Using curiosity & storytelling to reconnect teams.

A brand may be working well on many fronts, but if there is conflict within an organization the brand will begin to suffer. Unresolved conflict within companies doesn’t stay put. It starts to perceptively leak outward and the result reflects negatively on the brand as a whole. With this in …read more +

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