Marni Burns develops highly effective, innovative campaigns for some of the nation’s most visionary developers. She has created branding, marketing strategies and messaging campaigns for properties valued at over $1.5 billion which have changed perceptions, generated excitement and anticipation, exceeded leasing and profitability goals and attracted premium tenants such as YouTube and Google.
Since founding SEED in 2007, Marni leads each project with the simple belief that humans seek happiness that comes from a feeling of connection to the people, places and systems that surround them — and this approach has proven key to successful value creation. Together with her team, she helps clients achieve their goals by defining their audience, unearthing intersections between the product and positive experiences that can be owned and delivered, then creating a fresh, authentic vision for each property that engages this audience. By “reverse-engineering” joy into every aspect of communication, time and again the results have achieved profits for her clients and their investors.
Prior to SEED, Marni worked for 20 years creating national advertising campaigns for clients such as Nestle, Farmers Insurance, Kaiser Permanente, Whole Foods Market and DirecTV. Her passion for building brands, and a desire to better understand what drives behavior, decision making and the connections between people and places, serves as a driving force behind every aspect of SEED.
Marni serves on the board of Art Center 100, a community based support group created expressly to raise money for scholarships that are awarded to undergraduate and graduate students in all departments of Art Center College of Design in Pasadena.