Hercules Campus, Playa Vista

the challenge.

The Hercules Campus had 11 derelict, defaced, buildings sitting atop 28 weed-filled acres – and one very lofty goal: to transform this undesirable site into the most sought-after, innovative media and entertainment workspace in L.A.

the approach.

We leveraged the site’s historical legacy and channeled the innovative spirit of Howard Hughes to re-position the campus as a workspace that inspires creative and inventive thinking.

digital launch campaign: bringing the innovative spirit to life.

website: leasing tools that align with the spirit of innovation and play.

the results.

The property was 85% leased to client’s dream tenants before a single shovel broke ground.

In December, 2016, four of the eleven buildings, leased by Google, were sold to Japanese corporate investor ASO Group, who was reported to have paid more than $300 million for the property. The Ratkovich Company and its financial partner Penwood Real Estate Investment Management bought the 11-building, 28-acre former Hughes campus for $32.4 million in 2010 and announced it would spend an additional $50 million to turn it into offices for tenants in creative fields.

Google's You Tube

receive up to date news and information on brand trends and strategy.